Monday, April 18, 2011

How to Create IFrame-Based Facebook Pages

These are the pages that are customized with your own graphics and branding to set you apart from other facebook pages. You can get as creative as you want to catch eyes!

This is a basic tutorial for setting up your own custom iframe for your facebook page. My book "The Hairstylist's Guide to Social Networking" will soon be updated to include different websites that are easy to use to program your own iframe for your facebook page with link embeds as well as tools for interacting with your clients.

but for those who are computer savy here is a tutorial to get you started on building your own custom page!

Monday, April 11, 2011

3 Reasons for event marketing

Event marketing is one of the easiest and most effective ways to up your social media effectiveness. Social media is a great way to market yourself and gain new clients and online word of mouth but don't forget the basics of our industry. Our industry survives recessions because it has an element that people need and that's other people and personal touch. meeting someone online is great and easy but it doesn't have the effect that meeting them in person does. There are 3 reasons why you should attend events for marketing

1. Personal contact

People need people and marketing is far more effective when you can make a personal connection with someone.

Wednesday, April 6, 2011

Don't forget about online forums

I remember when the internet first came to life and the greatest thing about it was the chat room. There you could go and talk to people all over in different parts of the world. Then the rest of the internet was introduced and chat rooms became a place for creepy people and dateline NBC...

Monday, March 7, 2011

Social Media is word of mouth!

I came across a post by @mafiahairdresser on the Local Tourist website. Mafia Hairdresser talks about meeting Tabatha Coffey at a book signing for her new book cleverly titled "It's not about the hair". Tabatha Coffey for anyone who is not familiar is one of the most recognized hairdressers in the world. She gained international fame when she competed on "Shear Genius" and now she has her own Bravo reality show called "Tabatha's Salon takeover". She has also written a book ("It's not about the Hair"), where she talks about her secrets to becoming such a successful hair stylist. What's her secret? It's word of mouth, simple. People pass along her name to their friends and family for many different reasons, and her client base and now audience grow with every new person.

Sunday, December 12, 2010

Salons with Youtube channels doing it big!

Youtube is more than just a place to watch viral cat videos. It is a site that you can make into your own personal tv channel starring you and or your salon. This is a great way to promote yourself from video profile/business cards to how to videos to help your clients maintaing their great style when they get home.

Here are some great examples of stylist and salon youtube channels I found from the Social Hair Stylist Blog

The Hair Stylist Blog TV

Tuesday, November 23, 2010

"How Video Ads Can Drive The Best Results Online"

A recent article written by by Anupam Gupta  

"Successful online advertising isn't just about the channel -- from search to display to video -- it's about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience's willingness to consider the product, react, or even move towards a purchase. Savvy advertisers know that nothing tells a story better than video. I would propose that the power of storytelling through sight, sound and motion is the reason why video is the fastest growing form of online advertising. eMarketer estimates that online video ad spending will grow 48% to $1.5 billion this year and hit $5.5 billion by 2014."

Friday, November 19, 2010

Keep the Change!

This is something that I've been doing without even paying attention to and I've already worked my way up to $48.52 for doing in my opinion... nothing, other than opening emails sent to my inbox.