Sunday, December 12, 2010

Salons with Youtube channels doing it big!

Youtube is more than just a place to watch viral cat videos. It is a site that you can make into your own personal tv channel starring you and or your salon. This is a great way to promote yourself from video profile/business cards to how to videos to help your clients maintaing their great style when they get home.


Here are some great examples of stylist and salon youtube channels I found from the Social Hair Stylist Blog


The Hair Stylist Blog TV


Tuesday, November 23, 2010

"How Video Ads Can Drive The Best Results Online"

A recent article written by by Anupam Gupta  


"Successful online advertising isn't just about the channel -- from search to display to video -- it's about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience's willingness to consider the product, react, or even move towards a purchase. Savvy advertisers know that nothing tells a story better than video. I would propose that the power of storytelling through sight, sound and motion is the reason why video is the fastest growing form of online advertising. eMarketer estimates that online video ad spending will grow 48% to $1.5 billion this year and hit $5.5 billion by 2014."

Friday, November 19, 2010

Keep the Change!

This is something that I've been doing without even paying attention to and I've already worked my way up to $48.52 for doing in my opinion... nothing, other than opening emails sent to my inbox.





Thursday, November 11, 2010

Stylist profile / video business card

Video business cards are something all stylist's should consider if you want to make the most out of online advertising. A video is multiple times better than a paper card because it makes a deeper impression on people and can be shared to more people faster.
Video gives new potential clients a better idea and feel for you as a person and this will benefit you far more because you provide a very personal service. Viewers are far more likely to choose a business or person they feel they already know over one they don't. And on top of this there are the facts that video is more effective because the average person retains 70% more information when it's both audio and visual.


Here are some great examples of stylist profile videos. This first one is for Beth who is a stylist in Vancouver BC Canada. Her video was done by Abstract (I) Media who specialize in online promotional videos for artists, from hair to music you can look at their site to see that they cover it all and they do it well!


Wednesday, November 3, 2010

Facebook for your salon

An article from lookingfit.com gives a good point

"One benefit Facebook offers for businesses is it lets the customers and potential clients know your company on a personal level. Clients come to you for a relationship. They assume you know how to take care of their needs. Being accessible on social media sites helps your clients and customers feel connected to your salon.
A Facebook page can also help bring people to your Web site. Customers will look for your presence on the Internet, and a Facebook profile is just another way they can find you, leading them to your Web site to find out more information and possibly contact you.
Facebook can be a tremendous networking tool. Business pages on Facebook can elevate your Web site status through search engine optimization. In addition, if you have a Facebook business page link on the opening page of your Web site, potential clients can feel that they know you and your salon before coming in for their new customer experience. Several companies have gained new clients simply because of their Facebook page."

Learn more about facebook and other social networking techniques in our ebook "The Hairstylist's Guide to Social Networking"

Wednesday, October 20, 2010

C.G. Salon in New York uses social networking

C.G Salon in New York has been successfully using social networking techniques for 2 1/2 years now and compare the use of it to the need for water!


"We have been using social media and networking since we started our business 2 1/2 years ago. It's like water to me! I have to have it to make my business grow. My salon has absolutely no road visibility so I turned to the internet to make myself more visible. Myspace was our first avenue of social media and was effective at the time when the salon website was under construction. I quickly saw facebook was much more widely used and people were transitioning to it so we followed suit. Love facebook! We have linked it to our twitter account and other social profiles. Our guests follow our updates for specials and to see what's new. There is definitely and etiquette that must be followed as outlined in the "Hairstylist's Guide to Social Networking" as to not loose clients through these networks. We have our guests advertising for us through these sites without us even asking them to!"
Find us at www.facebook.com/cgsalon




Cassie
C.G. Salon
Owner/Redken Artist
www.cgloveshair.com

"The Hairstylist's Guide to Social Networking" will show you how to use social networking sites to engage with your clientele. There are ways to have your clients do your word of mouth advertising through these sites without even asking them to!



Monday, October 11, 2010

Should you consider location based social buy websites like Groupon?

Groupon and similar sites like Tippr, Social Buy, and Living Social are great sites to find a deal and they can get the name of your salon into the email inboxes of many potential new clients. However before signing up to sell your services at a heavily discounted price you should consider the type of potential clients that this may be bringing you.
Social buy sites are becoming very popular but they have also been around long enough now that they have generated their own customer following. In other words you are running the risk of just selling a large amount of work for yourself with little to no client retention. The reason for this is that you are selling services to the social buy site's customers. People who have signed up to get the latest deals. They don't necessarily care about how great of services you provide because they are there for the price only. And their next hair service will be with the next salon on Groupon offering a deal.
This article on cnn.com, "Groupon study looks at culture of cheapskates" makes a really great point.
http://news.blogs.cnn.com/2010/10/07/groupon-study-looks-at-culture-of-cheapskates/

Wednesday, October 6, 2010

The Hair Stylist Business Plan and Social Networking

When you are writing your hair stylist business plan, you need to think about your marketing efforts. You need to find a way to bring in new clients and maintain a relationship with your current clients. And you need to do this all on a budget. One of the best ways you can market is to use social networking. Write in your hair stylist business plan how you will use sites such as Twitter, Facebook, and blogging.

Twitter is a micro blogging platform where you can post your thoughts in 140 characters or less. It may be known as the place where you talk about your lunch or your cat, but savvy businesses know it is also a great site for connecting with clients. You are able to use this social network to build relationships with people in your area. It is important to not use this for spamming, however.

Facebook is as big as Google, so if you don't have a Facebook fan page you are missing out on a lot of potential traffic. You can use Facebook to post information about your services, share photos, and hold promotions. Like with Twitter, you want to make sure that you are connecting with your possible clients instead of just advertising to them.

Blogging is another way you can use social networking to market yourself and your business. This one does take more effort than Twitter or Facebook, but many hairstylists find that it is worth the effort. By having your own platform you will be able to upload photos and videos. You'll also be able to share your knowledge which will help clients get to know you and trust you. Once you become known from your blogging, clients will seek you out as a hairstylist expert.


If you are just now writing your hair stylist business plan, you might wonder if it is too soon to be thinking about social networking. But it is never too early to be planning your marketing efforts. Start getting involved with Twitter, Facebook, and other social networking sites. If you are unsure about how to best use these sites to get referrals, check out the The Hairstylist's Guide to Social Networking downloadable guide for more in-depth tips. 

Tuesday, October 5, 2010

Limited search results for stylists

I have gone to google more than a few times and searched for all forms of keywords to try and dig up any information posted for hairstylist's on how to market and maintain clients through social networking. The search results have repeated been the same. It is either a dead end link to sites that are only there as a dead page or there are a few sites that offer to sell you the greatest marketing packages for salons and spas but fail to tell you what kind of marketing they are selling you for hundreds of dollars. And there are alot of search results with outdated information that we all know about already.
I can tell you that "A Hairstylist's Guide to Social Networking" is exactly what I could not find in the search results before releasing the book. This book will tell you exactly what social networking sites are useful and how to use them most effectively as well as little tips and tricks specifically for hairstylist's and their clientele base. It is geared directly towards helping you attract new clients as well as keep the ones you've already established and use social networking to increase your word of mouth advertising, which as we all know is our bread and butter as a stylist.
I urge you to grab a copy and learn what you need to know to do your own marketing and strengthen your business and reputation as a stylist. With this book there is no confusion with all the sites that are available to weed through. I will tell you the ones most effective to our industry.

Monday, September 27, 2010

Where did he get his hair done?



We passed this dog on the the boardwalk at Venice Beach in California. I could not help but snap a picture of his do!

Thursday, September 23, 2010

Insert Pictures into your Emails

If you collect email addresses from your clients and send out weekly or monthly emails on specials, new stylist's, or new products then you should have a read at this article by Leo Notenboom on how to insert pictures into emails.
http://ask-leo.com/how_do_i_put_a_picture_into_the_body_of_an_email.html
Sending pictures in your emails to clients will make it a bit more personal and spice up the email a bit more. You can create an entire designed email in imaging editing software and then transfer it to an email to be sent out. It helps put your personal touch on a message sent to established or potential clients.

Tuesday, September 7, 2010

Everyone can see your underwear!

I came across this great quote from Ann Handley who is the chief content officer of MarketingProfs, @MarketingProfs. It gets the point across in a unique way!


"Stop worrying that your underwear will show. Your customers are already talking about you, so quit worrying about controlling the message. You can’t. It’s time to belly up. Engage. Respond. Be graceful and humble. Be human."

Tuesday, August 31, 2010

Video increases your SEO and has more advertising impact

Beth, owner of Textura Hair Salon in Vancouver BC Canada, hired Abstract I Media to produce a professional web video to profile herself as a stylist and use it to increase referrals through social media. The video is used as an online business card that her clients share in their own social media circles.


Using video for promotional purposes on the web is great for more than just getting word out. Video is the most rapidly growing segment of the internet, and at the current pace video will soon eclipse all typewritten content online. Which means if you have video content on your site you will rank higher in search engines.


Having a video as an online promotional tool also helps you to bridge the gap between the impersonal web and a personal service such as getting your haircut. Beth is able to connect with potential clients on a more personal level, through video they have a better sense of who she is and what kind of level of service they can expect when they go to see her. Abstract I Media did a great job in portraying her as a person, showing that she has a sense of humor, and not just creating an advertisement. People's attention span for online content is on average less than 6 seconds. However people are more likely to watch something through if it's less like an advertisement and more like reality. Online marketing is about being human and building connections and relationships and I think this is a great example of that.



Sunday, August 29, 2010

Shorten your days, fill your appointment book and make more money!



Most hairstylists are independent contractors or are on some type of commission based pay, or they rent a chair and essentially run their own business. In essence, hairstylists are in control of their own income. It is not enough these days to sit around reading Modern Salon while waiting for walk-ins to stroll in off the street into your salon. Today's hairstylists must market themselves. Whether you are in New York City or Topeka you are in competition to gain and retain your clients. If you want to create a large following most stylists need to create a marketing plan.

There are numerous hairstylists that are making over $100,000 per year. According to one accountant in Washington, DC the average hairdresser in the city makes $85,000.

This book is going to show you how to set up your own online networking and marketing plans to market yourself quickly and easily. I will teach you the benefits of social business and how it can help you to create a loyal and rich client base that will have an amazingly easy means of referring you to their friends and family. I will also teach you ways to get your clients to refer you to their friends and family on their social networking sites without having to ask them to.