Beth, owner of Textura Hair Salon in Vancouver BC Canada, hired Abstract I Media to produce a professional web video to profile herself as a stylist and use it to increase referrals through social media. The video is used as an online business card that her clients share in their own social media circles.
Using video for promotional purposes on the web is great for more than just getting word out. Video is the most rapidly growing segment of the internet, and at the current pace video will soon eclipse all typewritten content online. Which means if you have video content on your site you will rank higher in search engines.
Having a video as an online promotional tool also helps you to bridge the gap between the impersonal web and a personal service such as getting your haircut. Beth is able to connect with potential clients on a more personal level, through video they have a better sense of who she is and what kind of level of service they can expect when they go to see her. Abstract I Media did a great job in portraying her as a person, showing that she has a sense of humor, and not just creating an advertisement. People's attention span for online content is on average less than 6 seconds. However people are more likely to watch something through if it's less like an advertisement and more like reality. Online marketing is about being human and building connections and relationships and I think this is a great example of that.
Tuesday, August 31, 2010
Sunday, August 29, 2010
Most hairstylists are independent contractors or are on some type of commission based pay, or they rent a chair and essentially run their own business. In essence, hairstylists are in control of their own income. It is not enough these days to sit around reading Modern Salon while waiting for walk-ins to stroll in off the street into your salon. Today's hairstylists must market themselves. Whether you are in New York City or Topeka you are in competition to gain and retain your clients. If you want to create a large following most stylists need to create a marketing plan.
There are numerous hairstylists that are making over $100,000 per year. According to one accountant in Washington, DC the average hairdresser in the city makes $85,000.
This book is going to show you how to set up your own online networking and marketing plans to market yourself quickly and easily. I will teach you the benefits of social business and how it can help you to create a loyal and rich client base that will have an amazingly easy means of referring you to their friends and family. I will also teach you ways to get your clients to refer you to their friends and family on their social networking sites without having to ask them to.