Wednesday, October 20, 2010

C.G. Salon in New York uses social networking

C.G Salon in New York has been successfully using social networking techniques for 2 1/2 years now and compare the use of it to the need for water!


"We have been using social media and networking since we started our business 2 1/2 years ago. It's like water to me! I have to have it to make my business grow. My salon has absolutely no road visibility so I turned to the internet to make myself more visible. Myspace was our first avenue of social media and was effective at the time when the salon website was under construction. I quickly saw facebook was much more widely used and people were transitioning to it so we followed suit. Love facebook! We have linked it to our twitter account and other social profiles. Our guests follow our updates for specials and to see what's new. There is definitely and etiquette that must be followed as outlined in the "Hairstylist's Guide to Social Networking" as to not loose clients through these networks. We have our guests advertising for us through these sites without us even asking them to!"
Find us at www.facebook.com/cgsalon




Cassie
C.G. Salon
Owner/Redken Artist
www.cgloveshair.com

"The Hairstylist's Guide to Social Networking" will show you how to use social networking sites to engage with your clientele. There are ways to have your clients do your word of mouth advertising through these sites without even asking them to!



Monday, October 11, 2010

Should you consider location based social buy websites like Groupon?

Groupon and similar sites like Tippr, Social Buy, and Living Social are great sites to find a deal and they can get the name of your salon into the email inboxes of many potential new clients. However before signing up to sell your services at a heavily discounted price you should consider the type of potential clients that this may be bringing you.
Social buy sites are becoming very popular but they have also been around long enough now that they have generated their own customer following. In other words you are running the risk of just selling a large amount of work for yourself with little to no client retention. The reason for this is that you are selling services to the social buy site's customers. People who have signed up to get the latest deals. They don't necessarily care about how great of services you provide because they are there for the price only. And their next hair service will be with the next salon on Groupon offering a deal.
This article on cnn.com, "Groupon study looks at culture of cheapskates" makes a really great point.
http://news.blogs.cnn.com/2010/10/07/groupon-study-looks-at-culture-of-cheapskates/

Wednesday, October 6, 2010

The Hair Stylist Business Plan and Social Networking

When you are writing your hair stylist business plan, you need to think about your marketing efforts. You need to find a way to bring in new clients and maintain a relationship with your current clients. And you need to do this all on a budget. One of the best ways you can market is to use social networking. Write in your hair stylist business plan how you will use sites such as Twitter, Facebook, and blogging.

Twitter is a micro blogging platform where you can post your thoughts in 140 characters or less. It may be known as the place where you talk about your lunch or your cat, but savvy businesses know it is also a great site for connecting with clients. You are able to use this social network to build relationships with people in your area. It is important to not use this for spamming, however.

Facebook is as big as Google, so if you don't have a Facebook fan page you are missing out on a lot of potential traffic. You can use Facebook to post information about your services, share photos, and hold promotions. Like with Twitter, you want to make sure that you are connecting with your possible clients instead of just advertising to them.

Blogging is another way you can use social networking to market yourself and your business. This one does take more effort than Twitter or Facebook, but many hairstylists find that it is worth the effort. By having your own platform you will be able to upload photos and videos. You'll also be able to share your knowledge which will help clients get to know you and trust you. Once you become known from your blogging, clients will seek you out as a hairstylist expert.


If you are just now writing your hair stylist business plan, you might wonder if it is too soon to be thinking about social networking. But it is never too early to be planning your marketing efforts. Start getting involved with Twitter, Facebook, and other social networking sites. If you are unsure about how to best use these sites to get referrals, check out the The Hairstylist's Guide to Social Networking downloadable guide for more in-depth tips. 

Tuesday, October 5, 2010

Limited search results for stylists

I have gone to google more than a few times and searched for all forms of keywords to try and dig up any information posted for hairstylist's on how to market and maintain clients through social networking. The search results have repeated been the same. It is either a dead end link to sites that are only there as a dead page or there are a few sites that offer to sell you the greatest marketing packages for salons and spas but fail to tell you what kind of marketing they are selling you for hundreds of dollars. And there are alot of search results with outdated information that we all know about already.
I can tell you that "A Hairstylist's Guide to Social Networking" is exactly what I could not find in the search results before releasing the book. This book will tell you exactly what social networking sites are useful and how to use them most effectively as well as little tips and tricks specifically for hairstylist's and their clientele base. It is geared directly towards helping you attract new clients as well as keep the ones you've already established and use social networking to increase your word of mouth advertising, which as we all know is our bread and butter as a stylist.
I urge you to grab a copy and learn what you need to know to do your own marketing and strengthen your business and reputation as a stylist. With this book there is no confusion with all the sites that are available to weed through. I will tell you the ones most effective to our industry.