Tuesday, November 23, 2010

"How Video Ads Can Drive The Best Results Online"

A recent article written by by Anupam Gupta  

"Successful online advertising isn't just about the channel -- from search to display to video -- it's about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience's willingness to consider the product, react, or even move towards a purchase. Savvy advertisers know that nothing tells a story better than video. I would propose that the power of storytelling through sight, sound and motion is the reason why video is the fastest growing form of online advertising. eMarketer estimates that online video ad spending will grow 48% to $1.5 billion this year and hit $5.5 billion by 2014."

Friday, November 19, 2010

Keep the Change!

This is something that I've been doing without even paying attention to and I've already worked my way up to $48.52 for doing in my opinion... nothing, other than opening emails sent to my inbox.

Thursday, November 11, 2010

Stylist profile / video business card

Video business cards are something all stylist's should consider if you want to make the most out of online advertising. A video is multiple times better than a paper card because it makes a deeper impression on people and can be shared to more people faster.
Video gives new potential clients a better idea and feel for you as a person and this will benefit you far more because you provide a very personal service. Viewers are far more likely to choose a business or person they feel they already know over one they don't. And on top of this there are the facts that video is more effective because the average person retains 70% more information when it's both audio and visual.

Here are some great examples of stylist profile videos. This first one is for Beth who is a stylist in Vancouver BC Canada. Her video was done by Abstract (I) Media who specialize in online promotional videos for artists, from hair to music you can look at their site to see that they cover it all and they do it well!

Wednesday, November 3, 2010

Facebook for your salon

An article from lookingfit.com gives a good point

"One benefit Facebook offers for businesses is it lets the customers and potential clients know your company on a personal level. Clients come to you for a relationship. They assume you know how to take care of their needs. Being accessible on social media sites helps your clients and customers feel connected to your salon.
A Facebook page can also help bring people to your Web site. Customers will look for your presence on the Internet, and a Facebook profile is just another way they can find you, leading them to your Web site to find out more information and possibly contact you.
Facebook can be a tremendous networking tool. Business pages on Facebook can elevate your Web site status through search engine optimization. In addition, if you have a Facebook business page link on the opening page of your Web site, potential clients can feel that they know you and your salon before coming in for their new customer experience. Several companies have gained new clients simply because of their Facebook page."

Learn more about facebook and other social networking techniques in our ebook "The Hairstylist's Guide to Social Networking"