Event marketing is one of the easiest and most effective ways to up your social media effectiveness. Social media is a great way to market yourself and gain new clients and online word of mouth but don't forget the basics of our industry. Our industry survives recessions because it has an element that people need and that's other people and personal touch. meeting someone online is great and easy but it doesn't have the effect that meeting them in person does. There are 3 reasons why you should attend events for marketing
1. Personal contact
People need people and marketing is far more effective when you can make a personal connection with someone.
2. Events are meant for networking
People attend events for the purpose of meeting people and making connections. They want to know what you do and how they can possibly help.
3. Gain more contacts
Leave the event with as many business cards and contacts as you possibly can. Import those contacts into your contact manager and social media profiles. You are now connected to more people and growing your clientele and network!